Notes
How we read a category.
The method, written down. What a competitor's ad library actually tells you, where it misleads, and how a finding becomes something worth testing.
- 5 min readMethodPositioning
Messaging whitespace is not a gap in the market
An unclaimed angle is not automatically an opportunity. It is a question: has nobody said this because it does not work, or because nobody thought of it? The evidence that separates those two lives in customer reviews, not in ad libraries.
- 4 min readMethodCompetitive intelligence
Runtime is the signal. Engagement is not.
The most useful thing a competitor's ad library tells you is how long an ad has been running. Nothing else visible from the outside correlates as closely with whether it works.