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AdApex

Intelligence first. The ad second.

AdApex surveys your category, writes a test concept for what will resonate with your buyer, and builds the ad to test it, using models specially crafted for your brand.

See pricingBook a call
  1. 01

    Survey

  2. 02

    Pattern analysis

  3. 03

    Test concept

  4. 04

    Creative

  5. 05

    Learning

The method

  • Survey
  • Pattern analysis
  • Test concepts
  • Creative
  • Learning
  • Whitespace
  • Share of voice
  • Runtime

01 — Intelligence

We read your category before we make a single ad.

Every engagement starts with a survey: which ads have run longest, which messages are crowded, and which are untouched.

  • Longest-running and most-duplicated ads in your category
  • Share of voice against your closest competitors (directional, from public ad data)
  • Messaging whitespace and customer-review gaps

02 — Ad studio

Ads built to test a concept, not to fill a calendar.

Each ad starts with a written test concept and the evidence behind it. Static, carousel and video ads are produced to run it.

  • Static, carousel and video ads
  • A one-page Strategy Note with every concept
  • Credits you can mix across formats, month to month

03 — Calibrated to your brand

Models specially crafted for your brand.

Your category, your competitors and your results shape the analysis, so no two clients receive the same read.

  • A brand profile built from your catalog and ad history
  • Competitor sets chosen and checked for you
  • Each round of results sharpens the next

Concept ads

One method. No house style.

Format, type and colour are decided per ad, by whatever the category survey turned up. A template would be faster — and it would also be the thing that makes an ad invisible. Every one of these is published with the evidence behind it.

28 concepts9 formats

Open the full wall

Inside the platform

Four parts, each with a job.

These are the instruments behind every brief you receive.

Ledger

Competitive tracking

Every live ad in your category, deduplicated and dated, so you can see what launched this week and what quietly died.

Pattern

Creative analysis

Hooks, formats, offers and angles tagged across the ads we survey. Find what endures before you pay to discover it.

Signal

Share of voice

Estimated share of active ads by brand, tracked against your own. Directional, from public ad data.

Brief

Creative handoff

Turns a competitive read into a brief your studio or freelancer can execute the same day.

How an engagement runs

The same five steps, every time.

You always know which step you are in and what lands next.

  1. 01

    Survey

    We pull the ads running in your category and record which have endured.

  2. 02

    Pattern analysis

    Format, hook and offer are tagged across that set and compared against your own.

  3. 03

    Test concept

    Each finding becomes a written claim about what will resonate with your buyer.

  4. 04

    Creative

    Models crafted for your brand turn that test concept into ads built to run it.

  5. 05

    Learning

    Results feed back into the read, so the next round starts further ahead.

Pricing

Pick how deep you want to go.

Every plan starts with the same method: survey, test concept, creative, learning. The difference is how much of it you receive each month.

Start smaller

One ad, engineered. We survey the strategies that have endured in your category, then our models, specially crafted for your brand, analyse the patterns and write a test concept for the angle most likely to resonate with your buyer. You receive the ad and a one-page Strategy Note with the concept and the evidence.

  • Signature Ad

    Static

    $75

    1 static ad + Strategy Note, 2 revision rounds

    Specially crafted for your brand

    Get started

  • Signature Ad

    Carousel or animated static

    $140

    1 ad + Strategy Note, 2 revision rounds

    Specially crafted for your brand

    Get started

  • Signature Ad

    Video

    $199

    1 video ad + Strategy Note, 2 revision rounds

    Specially crafted for your brand

    Get started

  • Pilot Static

    First engagement

    $450

    8 static ads, 2 test concepts, Intel Brief (brand + 2 competitors)

    Specially crafted for your brand

    Get started

  • Pilot Signature

    First engagement

    $750

    3 videos + 5 statics, 2 test concepts, Intel Brief (brand + 2 competitors)

    Specially crafted for your brand

    Get started

  • Starter

    Your first calibrated model.

    $1,200/mo

    $50 per credit

    • 24 credits
    • Monthly Intel Snapshot refresh (brand + 3 competitors)
    • 2 test concepts a month
    • Written brief
    • Resizes included
    • The Apex Model — Add-on at launch

    Specially crafted for your brand

    Start with Starter

  • Growth

    A model that compounds.

    Most popular

    $2,500/mo

    $41.67 per credit

    • 60 credits
    • Intel Monitor
    • 4 test concepts a month
    • Monthly 30-minute walkthrough
    • Resizes + hook variants
    • The Apex Model — Included at launch, coming soon

    Specially crafted for your brand

    Book a calibration call

  • Apex

    Your private atelier.

    $4,500/mo

    $37.50 per credit

    • 120 credits
    • Intel Monitor Plus
    • 8 test concepts a month
    • Biweekly check-in + quarterly strategy session
    • Resizes + hook variants + whitelisting setup
    • The Apex Model — Included at launch, coming soon

    Specially crafted for your brand

    Book a calibration call

Your first calibrated model. We survey your category, analyse the patterns that matter for your brand, and write two test concepts a month. Our models, specially crafted for you, turn each one into ads ready to run, with a monthly Intel Snapshot showing what your competitors are doing and where the gaps are.

A model that compounds. Four test concepts a month, each built from a deeper read of your category: messaging whitespace, customer-review gaps and a monitored competitor set. Our models, specially crafted for your brand, sharpen with every round.

Your private atelier. Eight test concepts a month, eight competitors under watch, biweekly intelligence and a quarterly strategy session. Our models are calibrated to your brand and refined continuously, with priority access to The Apex Model as it launches.

Work out your credits

Statics cost 1 credit, carousels 2, videos 3. Resized versions are free.

Add an ad to see a recommendation.

Extra credits $60 each. Unused credits roll over one month only.

Prices in USD. Pilot, Snapshot and Audit fees are credited toward month 1 if you continue within 30 days. Two revision rounds per ad. Resizes are free.

Whitelisting / Spark Ads setup +$150 to $300 a month per platform

Extended usage rights +30% of base

The Apex Model · In private development

Your brand has a pattern. We are building the instrument that reads it.

Illustration
  • > surveying category
  • > mapping whitespace
  • > reading competitor runtimes
  • > calibrating to your brand

  • Concept Assessment

    Before an ad is produced, each concept is weighed against what has endured in your category and what remains unclaimed.

  • Whitespace Mapping

    Surfaces the angles and claims your competitors have left open, with the evidence attached.

  • Test Sequencing

    Recommends what to test next, and in what order, so every round of creative teaches the next.

A creative-intelligence model, calibrated to your brand, your category and your results.

Founding clients receive first access.

A model that learns you

Every result you share refines it. The longer we work together, the more it reflects your brand and no one else's.

Request founding access

In development. Outputs are directional estimates drawn from public ad data and the results you share. They are not guarantees of performance.

Start here

Start small.

Tell us about your brand. We will recommend the smallest first step: a single ad, a pilot, or an Intel Snapshot.

  • We reply within one business day
  • A 30-minute call to see if it is a fit
  • Pilot and Snapshot fees are credited toward your first month
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